Linkrain Articles

Yes, the title is right, I did not make any mistake. The first time I noticed this was three weeks ago when I came across a blog called Mubinahmed.com. He had nearly 130 feed readers and was writing in average 1 post a day. Than he stopped writing for some days and his feed readers increased. He wrote a short post after one week and than he disappeared again for other 2 weeks. The strange thing is that his readership did not decrease in those 2 weeks. He had always between 130-140 readers (reached even 155 when he was not writing) although he was not delivering any valuable content to them. My feed reader number is always bouncing between 35 and 45. Two days ago it was 36 and than I wrote an article about search engine optimisation which brought it up to 43. Yesterday I decided to not write any article and see what would  happen to my feed reader number. As I expected, it stayed the same.

It seems that people unsubscribe from a feed more often if you publish an article they don’t like and not because you are not updating your blog (it also happens that people unsubscribe from a blog because it is publishing to many articles a day). This means that your readership can increase even if you don’t write anything for a couple of days.

Why?

Because if someone comes to a blog post through a search engine, he will probably not look at the last written post but subscribe to the feed if he finds some interesting information. If he is now using a software like Feed Reader, and he already subscribed to a lot of blogs, he will notice your blog only if you write a new article. If you are not going to write anything, the reader will probably not remove your blog from his list.

This is also a reason why 40 feed readers can be worth much more than 150 if you write a lot. Let’s immagine there’s a blog with 40 readers and one with 150 and every reader is visiting the blog he has subscribed to, once the owner writes a new post. The blog with 40 readers is publishing an article a day while the blog with 150 readers is publishing only once article a week. In this case, the first blog will get 400 hits while the blog with much more feed readers will get only 150 hits.

To have some more detailed information about this experiment, I should not write for a whole week…but I’m not going to do this