Jun 15th, 2007 by admin 4,287 Views
After a 25 day long research on Google Adsense I finally came to the result that blended Adsense ads don’t have the highest click through rate, but the highest revenue. These results can be considered valid for every website that has a 2 columns layout and displays ad in the upper right corner of it’s articles. But what about other types of websites? I’ve checked some of the big ones (all premium publishers that receive at least 20.000.000 pageviews or 5.000.000 search queries each month) to see what kind of Adsense techniques they are using:
- Blid.de - Bild is the biggest german daily newspaper - Blended Adsense
- Myspace - the biggest social networking site in the world - Blended Adsense
- Youtube - the biggest video hosting website - Blended Adsense
- NYTimes - New York Times newspaper - Blended Adsense
- Foodnetwork -Biggest food and recipes related website - Blended background but outstanding colors
- Business.com - Biggest business directory - Blended Adsense
- Howstuffworks - another big premium publisher - Blended Adsense
- About - huge news website - Blended Adsense
These are only a few examples but the results are quite clear: most of the big websites use blended Adsense advertisements because this is the best way maxime revenue. They have surely tried a lot of different techniques before they finally switched to blended ads. It would be interesting to find some really big websites using outstanding advertisements or Adsense ads with an image background.
For now, after the 25 day long research and after checking a lot of big Adsense premium publishers, it looks like Adsense is working best if the advertisements are blended with your website’s colors.
Very interesting information. Thanks for doing the research.
thanks for your info, how about forum?
I see digitalpoint using colorful adsense, not check others
Digitalpoint is using colorful Adsense in the upper right corner but the rest of the Adsense units are blended
Great post! Now if you take into consideration a careful placement of the ads in your content (BTW, yours look to be in right location
) according to visitors hotspot map and you got yourself a winner. Here is a great article with an image of “heat map” of the site:
http://blog.eyetools.net/eyetools_research/2005/02/eyetracking_the.html
BTW, that is not my site
just an interesting info.
I had a quick look at the article and it really seems to have a lot of useful information. I will read it later today, thanks for the tip
Do you think a point will be reached where people become blind to the current popularity of blended ads?
Hm, I don’t think so. Anyway, if people become blind to blended ads, everyone will start to use outstanding ads or multiple color ads.
Blended ads FTW. thanks for the research
Very interesting, thanks a lot